when PURPOSE creates IMPACT
If personal struggle offers you an opportunity - what would you do?
Take it with both hands?
And that’s exactly what I did!
Hey! I’m Claire, the Founder of LIVV.
In 2019 I started experiencing early-perimenopausal symptoms. Like many women, I found it difficult to get the answers and support I needed, so I started researching for myself.
With this new interest, my NHS management career took a different direction and I began working with a global menopause organisation, supporting other women in business. During this time I learned just how powerful lifestyle choices can be in supporting overall health and wellbeing; with nutrition playing an important role. This new knowledge inspired me to look more closely at how I was feeding my family.
As a busy working mum, it wasn’t just about cooking meals from scratch. It was trying to find genuinely wholesome snacks for busy days and those moments where we might’ve reached for crisps or biscuits.
With so many products marketed as "healthy" I knew I had to start looking at ingredient labels. I found many “healthy” snacks packed with highly processed ingredients, additives and confusing health claims.
I didn’t want to settle for those - I wanted something different.
So I created my own!
After lots of tinkering and testing in my kitchen in November 2025, I created the most delicious AND nutritious supersized snacking clusters! Packed with plant protein, fibre, and vitamins and minerals. Family and friends couldn’t get enough of them so I knew I had to share them with the world.
In May 2026, I quit my job and launched the business ‘LIVV’ with our flagship range of ‘SUPERCLUSTERS’. The business name reflects everything I want it to stand for. It’s inspired by my daughter, Livvy, who reminds me every day to dream big, be brave and believe in what's possible. She inspires me to show her - and women everywhere - that you can achieve incredible things when you set your mind to them.
Our SUPERCLUSTERS are made with carefully selected ancient grains, nuts and seeds that deliver flavour, texture and goodness in every bite. They’re available in five naturally sweet varieties, including vegan and nut-free options.
With BIG dreams and aspirations for the future, my mission is for LIVV to be the UK’s most-trusted whole-food snack brand.
At its heart, LIVV is about helping people live their best life.
And I can’t wait for you to be part of the incredible community we’re going to grow together!
WHY LIVV EXISTS
Modern supermarket shelves are crowded with snacks that claim to be healthy, yet many are heavily processed and packed with ingredients most people don’t recognise.
LIVV was created to offer a simpler, more honest alternative.
Our Super Clusters are made with whole-food ingredients — carefully chosen for their flavour, texture and nutritional value — and combined into satisfying clusters designed for everyday snacking.
Because good snacks should be both delicious and nourishing.
OUR APPROACH
Whole foods first
Grains, seeds and nuts that naturally provide fibre, plant protein and essential nutrients.
Every LIVV recipe is built around three principles:
Balanced sweetness
We use ingredients such as coconut sugar and maple syrup to add flavour without overwhelming sweetness.
Satisfying nutrition
Healthy fats and fibre help support steady energy and longer-lasting fullness.
The result is a snack that feels indulgent, but is made with intention.
OUR APPROACH
Over 85% of the ingredients used in LIVV Super Clusters are organic, selected for their quality, flavour and minimal processing.
As LIVV grows, our ambition is to move towards 100% organic ingredients wherever sourcing and seasonality allow.
Our focus is simple: quality ingredients, responsible sourcing, and food that retains its natural character.