PRIVACY POLICY

1. Introduction

LIVV (“we”, “our”, “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us, subscribe to our mailing list, or otherwise interact with our business.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

Data Controller

The data controller responsible for your personal information is:

LIVV
Claire Shenton
LIVV, 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB
info.livvfood@gmail.com

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Payment information (processed securely by our payment providers)

  • Account login details (if applicable)

  • Information provided when contacting us

Information Collected Automatically

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages visited

  • Time spent on pages

  • Referral source

  • Website usage data

Marketing Information

Where you have given consent, we may collect:

  • Email marketing preferences

  • Responses to promotions, surveys and competitions

3. How We Use Your Information

We use personal information to:

  • Process and fulfil orders

  • Deliver products

  • Manage customer accounts

  • Process payments

  • Communicate about orders

  • Respond to enquiries

  • Provide customer support

  • Improve our website and services

  • Detect and prevent fraud

  • Comply with legal obligations

  • Send marketing communications where consent has been provided

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Contract

To process and fulfil your orders and provide our products and services.

Legal Obligation

To comply with tax, accounting, consumer protection and other legal requirements.

Legitimate Interests

To operate, improve and protect our business, website and customers.

Consent

Where required by law, including for email marketing and certain cookies.

You may withdraw consent at any time.

5. Marketing Communications

We may send promotional emails about our products, offers and news where:

  • You have provided consent; or

  • We are permitted to do so under applicable law.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any marketing email; or

  • Contacting us directly.

We will never sell your personal information to third parties for marketing purposes.

6. Payment Processing

Payments made through our website are processed by trusted third-party payment providers.

We do not store or have access to full payment card details.

Payment providers process your information in accordance with their own privacy policies and security standards.

7. Sharing Your Information

We may share personal information with trusted service providers, including:

  • Payment processors

  • Website hosting providers

  • Ecommerce platform providers

  • Delivery and courier companies

  • Email marketing providers

  • Professional advisers such as accountants, solicitors and insurers

  • Government or regulatory authorities where required by law

All third parties are required to respect the security of your personal information and process it lawfully.

8. International Transfers

Some service providers may process personal information outside the United Kingdom.

Where international transfers occur, we ensure appropriate safeguards are in place, including:

  • UK adequacy regulations;

  • International Data Transfer Agreements (IDTAs); or

  • Other lawful transfer mechanisms approved under UK GDPR.

9. Data Security

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

While we strive to protect personal information, no method of internet transmission is completely secure.

10. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy.

Typical retention periods include:

  • Order and accounting records: up to 7 years

  • Customer enquiries: up to 2 years

  • Marketing records: until consent is withdrawn or no longer required

We may retain information longer where required by law.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent where processing is based on consent

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us using the details provided in this policy.

12. Cookies

Our website uses cookies and similar technologies to:

  • Ensure website functionality

  • Improve user experience

  • Analyse website traffic

  • Support marketing activities

Non-essential cookies will only be used with your consent.

Further information can be found in our Cookie Policy.

13. Children’s Privacy

Our website is not intended for children under 13 years of age.

We do not knowingly collect personal information from children without appropriate parental consent.

14. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

Users should review the privacy policies of any external sites they visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page and take effect immediately upon publication.

16. Contact Information

For any privacy-related enquiries, please contact:

LIVV
Claire Shenton
LIVV, 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB
info.livvfood@gmail.com

If you are unhappy with how we have handled your personal information, you may contact the Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO): https://ico.org.uk